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Brief
Whalar

Whalar

Whalar connects brands with the world's most impactful creators through a data-driven platform and full-service campaign management, delivering authentic content and measurable ROI at scale.

whalar.comNew York, New York, United StatesFounded 2016

Last updated Jun 10, 2026 by ATDb automated enrichment · Connections updated Jun 12, 2026

Industry
Influencer Marketing & Creator Economy
Business Model
Marketplace + Managed Services
Target Market
Enterprise
Employee Count
201-500
Funding
$45M
Revenue Range
$50M-$100M
Stock Symbol
N/A
API Available
Limited
Market Position

Premium creator commerce platform and talent management company serving global enterprise brands

Overview

Whalar is a global creator economy company that operates at the intersection of influencer marketing, talent management, and brand partnerships. Founded in 2016, Whalar has built a comprehensive platform that helps brands identify, connect with, and activate creators across major social media platforms including Instagram, TikTok, YouTube, and more. The company combines technology-driven creator matching with strategic campaign management to deliver measurable results for advertisers. Whalar's platform leverages data and AI to match brands with the most relevant creators based on audience demographics, engagement metrics, content style, and brand affinity. Beyond simple influencer marketplaces, Whalar offers end-to-end campaign management, creative strategy, and performance analytics. The company also operates Whalar Talent, a dedicated creator management division that represents and develops creator careers, giving it a unique dual-sided position in the ecosystem. In the broader AdTech and creator economy landscape, Whalar has established itself as a premium partner for enterprise brands seeking authentic, creator-driven content at scale. The company has worked with major global brands across consumer goods, fashion, technology, and entertainment verticals. Whalar's acquisition by and partnership with various strategic investors has helped it expand its global footprint, with offices across the United States, United Kingdom, and other key markets, positioning it as one of the more sophisticated players in the rapidly growing creator economy space.

Products & Features

Whalar Platform

Core technology platform for creator discovery, campaign management, and performance analytics

Whalar Talent

Creator talent management division that represents and develops creator careers and brand partnerships

Whalar Studios

Creative production and content strategy service helping brands develop creator-led campaigns

Creator Discovery Engine

AI-powered tool for identifying and matching the most relevant creators to brand campaigns based on audience and content data

Campaign Analytics Dashboard

Real-time performance reporting and measurement tools for tracking influencer campaign outcomes

Key Features
AI-powered creator discovery and matchingEnd-to-end campaign managementCreator talent representationCross-platform campaign execution (Instagram, TikTok, YouTube)Real-time performance analytics and reportingAudience demographic and engagement analysisBrand safety and content moderation toolsCreative strategy and content production support
Use Cases
Brand awareness campaigns via social media creatorsProduct launch activations with influencer contentAlways-on creator content programs for enterprise brandsCreator talent development and career managementSocial commerce and performance-driven influencer campaignsCross-platform content amplification strategies
Customer Segments
Global enterprise brands and Fortune 500 companiesConsumer packaged goods (CPG) brandsFashion and luxury brandsTechnology and software companiesEntertainment and media companiesSocial media creators and influencers seeking representation
Corporate history
  • 2016Founded

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