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JC

Jo Cronk

Dealmaker

Jo Cronk is the Co-CEO of Whalar.

Last updated Oct 7, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026

Role
Co-CEO
Company
Connections
3

AI-drafted from public sources5 sources cited

Bio

Jo Cronk is the Co-CEO of Whalar. Since joining Whalar in 2018, Cronk has been central to the company's growth in North America, expanding her team from seven to 65 employees and bringing in major clients including Amazon, Google, Estée Lauder, the NFL, and Spotify. She has spearheaded notable campaigns such as DIRECTV's "Familia Fuego" and "The Crib Around The Corner" creator houses, and has been an advocate for diversity and inclusion, directing significant portions of brand collaboration budgets toward diverse creators. She also co-led the development of Whalar's Moby Ventures, an initiative designed to help creators launch and scale their own brands. Source 1: adweek.com — Whalar Elevates Longtime Leaders Jo Cronk and Emma ... Source 2: chief.com — Jo Cronk - The New Era of Leadership Source 3: theprnet.com — Marcomms' Most Influential, 2024: Jo Cronk

Career

Roles with a cited source. All linked roles are in the Roles tab.