Snap Map

A leading location-based social discovery and advertising surface within one of the top social platforms among Gen Z and Millennial audiences in the US and globally.

Snap Map is a feature within Snapchat that enables users to explore what friends are doing nearby, discover local happenings, and identify trending places based on community visitation data.¹ On the advertising side, Snap Map serves as a location-based platform reaching more than 400 million Snapchatters monthly, allowing brands to drive measurable in-store visits by reaching users during high-intent discovery moments.² Retailers, restaurants, and other businesses can purchase sponsored pins with enhanced map visibility — including optional custom 3D animations — and when users tap a pin, they are directed to a branded Place Profile where advertisers can serve Snap Ads, link organic content, add a custom Map Effect, and enable location saving.² For measurement and analytics, advertisers receive performance metrics including Promoted Place Impressions, Place Opens, and aggregated Promoted Place Actions, giving visibility into user engagement and purchase intent.² A Place Partnerships model further extends access to brands without their own retail footprints by enabling collaboration with partners that operate 200 or more locations.² Snap reported that the total number of active advertisers on its platform more than doubled year-over-year in the second quarter, with revenue rising 16% to $1.24 billion.³ Source 1: snap.com — Launching Sponsored Snaps & Promoted Places on Snap Map Source 2: campaignme.com — Snap launches Promoted Places, transforming the ... Source 3: marketingdive.com — Snapchat bows new ad solutions with Disney, McDonald's ...