Shopify Audiences

Premium audience network exclusively for Shopify Plus merchants

Shopify Audiences is an advertising product within Shopify's commerce platform that helps merchants leverage Shopify's aggregated commerce data to create high-performing customer audiences for advertising campaigns. The product enables Shopify merchants to build custom audience lists based on shopping behaviors and purchase patterns from across Shopify's merchant network, which can then be used to target ads on platforms like Facebook, Instagram, Google, TikTok, Pinterest, and Snapchat. By pooling anonymized data from millions of shoppers across Shopify's ecosystem, the tool helps merchants find new customers who exhibit similar behaviors to their existing customers or to high-intent shoppers across the platform. Launched as part of Shopify's broader push into marketing and advertising technology, Shopify Audiences represents the company's effort to compete with major advertising platforms by offering merchants access to valuable first-party commerce data. The product is particularly significant in the post-iOS 14.5 era, where traditional audience targeting has become more challenging due to privacy restrictions. Shopify Audiences is available exclusively to merchants on Shopify Plus, the company's enterprise-tier offering, positioning it as a premium feature for larger merchants who invest significantly in paid advertising. As a subsidiary product of Shopify Inc., Shopify Audiences integrates directly into the Shopify admin and works seamlessly with the platform's existing marketing tools. The product strengthens Shopify's value proposition to enterprise merchants by providing advertising capabilities that leverage the scale of Shopify's entire merchant ecosystem, creating a network effect that becomes more valuable as more merchants join the platform.