Publicis Media

One of the world's largest media agency networks and the second-largest media buyer globally, operating across 100+ countries through Spark Foundry, Starcom, and Zenith.

Publicis Media is one of the world's largest media agency networks, operating as part of Publicis Groupe, that helps clients achieve growth through tailored communications solutions.¹ Its capabilities are anchored in Publicis Connected Identity, a people-based data set built on real behaviors, which it uses to connect media, commerce, customer experience, and data — generating consumer insights that power AI and agentic solutions designed to help brands predict impact, craft more relevant messaging, and reach audiences more precisely.² On the performance marketing side, Publicis Media operates Performics, which leverages technology and innovation to create and convert consumer demand across search, social, display, and commerce, drawing on deep partner relationships with leading search engines, social networks, and media platforms built over two decades.² Its trading arm, PMX, is the second-largest media buyer in the world, responsible for over £1.8 billion in annual media spend in the UK alone.² Client-facing work is delivered through three media agencies — Spark Foundry, Starcom, and Zenith — which advise clients in over 100 countries on the most effective deployment of their advertising budgets.¹ Publicis Media is a Google Marketing Platform Reseller, a Google Data Partner, and holds Gold Standard 2.0 certification from the IAB.² Source 1: publicismedia.de — Publicis Media - Viva la Différence Source 2: publicisgroupeuk.com — Publicis Media