iQIYI
iQIYI provides advertisers unparalleled access to China's premium video audience through AI-powered targeting and brand-safe inventory, while offering consumers a vast library of original and licensed content via subscription and ad-supported tiers.
Last updated May 15, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Video Advertising & Streaming Media
- Business Model
- Subscription + Advertising (Dual Revenue)
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- $2.25B IPO (2018)
- Revenue Range
- $4B-$5B annually
- Stock Symbol
- IQ
- Parent Company
- Baidu Inc.
- API Available
- Limited
One of the top three online video platforms in China, competing with Tencent Video and Youku for market leadership in long-form streaming and digital video advertising
iQIYI (爱奇艺) is one of China's largest online video streaming platforms, founded in 2010 as a subsidiary of Baidu. The platform hosts a vast library of licensed and original content including dramas, films, variety shows, anime, and documentaries, serving hundreds of millions of users across China. iQIYI went public on NASDAQ in 2018, raising approximately $2.25 billion in its IPO, and has since operated as a publicly traded company while maintaining Baidu as its majority shareholder. In the AdTech ecosystem, iQIYI operates a dual-revenue model combining premium subscriptions with a sophisticated advertising platform. Its advertising business encompasses display ads, pre-roll and mid-roll video ads, brand integrations, and programmatic buying capabilities. The platform leverages Baidu's AI and big data infrastructure to offer advanced audience targeting, behavioral analytics, and content-level brand safety tools for advertisers seeking to reach China's massive digital video audience. iQIYI competes directly with Tencent Video and Youku (Alibaba) in China's highly competitive long-form video streaming market. The company has invested heavily in original content production, AI-driven recommendation engines, and interactive entertainment formats. Its advertising platform is a critical channel for brands targeting Chinese consumers, offering unique access to premium video inventory with deep demographic and interest-based targeting powered by Baidu's data ecosystem.
iQIYI Advertising Platform
Programmatic and direct-buy video advertising platform offering pre-roll, mid-roll, display, and branded content formats across iQIYI's streaming inventory
iQIYI VIP Subscription
Premium subscription tier offering ad-free viewing, exclusive content, and early access to new releases
iQIYI Original Content
In-house produced dramas, variety shows, films, and anime used to attract subscribers and premium advertising opportunities
Brand Integration & Sponsorship
Deep content-level brand integrations, title sponsorships, and product placements within popular iQIYI productions
iQIYI DMP (Data Management Platform)
Audience data and targeting platform leveraging Baidu's AI and user behavior data for precision ad targeting
Interactive Entertainment
Interactive video formats and games that extend user engagement and create new advertising touchpoints
iQIYI Lite
Lightweight app version targeting lower-tier city users and users with limited data plans, expanding advertiser reach
- 2010Founded