Baidu Union
Ad network (publisher monetization)Division· part of Baidu Inc.
Lets Chinese app and website publishers monetize with Baidu's advertiser demand through one SDK.
Last updated Oct 24, 2026 by the ATDb Editorial Team
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At a glance
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About
Baidu's ad network for third-party Chinese apps and websites
Baidu Union (百度联盟) is the ad network of Baidu, China's largest search company. It extends Baidu's advertiser demand beyond Baidu's own properties to third-party mobile apps and websites, which integrate Baidu's ad SDK (MSSP) to show those ads and share in the revenue. Baidu describes the network business under the Baiqingteng (百青藤) name. It is separate from Baidu's own search advertising.
Business model
Marketplace
Target market
Enterprise, SMB, Mid-Market
Tech & specs
Deployment
Cloud
Connection details