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Baidu Mobile Ads
Beijing, Beijing, China · Founded 2000
10000+ employees · BIDU
Sourced & current · updated May 18, 2026
Baidu Mobile Ads is China's dominant mobile advertising platform, leveraging Baidu's search engine and AI capabilities to connect advertisers with hundreds of millions of mobile users across its ecosystem.
Where they sit
Mobile Ad PlatformDemand Side Platform (DSP)Data Management Platform
Dominant mobile search advertising platform in China, competing with ByteDance and Alibaba for digital ad spend
Ownership
Parent: Baidu Inc.