Baidu Union

Beijing, Beijing, China

Sourced & current · updated Oct 24, 2026

Baidu Union (百度联盟) is Baidu's third-party ad network, letting Chinese apps and websites earn revenue by showing ads from Baidu's advertisers through its mobile SDK (MSSP); its current network business is called Baiqingteng (百青藤).

Where they sit

Mobile Ad PlatformDemand Side Platform (DSP)Data Management Platform

Baidu's ad network for third-party Chinese apps and websites

Ownership

Parent: Baidu Inc.