Netflix Inc.

World's largest subscription streaming service and an increasingly significant CTV advertising platform, competing directly with traditional television for brand advertising budgets

Netflix Inc. is a global streaming entertainment company that delivers series, films, and games to over half a billion people across more than 190 countries in 50 languages.¹ While primarily a subscription streaming service, Netflix has spent years building an ad-supported business alongside subscriptions, and advertising is now emerging as a meaningful second growth engine.² Ad commitments at its 2026 Upfront nearly doubled year over year, driven by advertiser interest in its programming — including live sports and popular series — with sponsorships for the 2027 FIFA Women's World Cup selling out.² Netflix is actively expanding its ad technology through its Netflix Ads Suite, which now includes interactive ad formats and an AI-powered creative tool capable of generating pause ads.² Growing advertiser commitments suggest the platform is increasingly being treated as a serious alternative to traditional television and other digital channels for media buyers and planners.² Source 1: netflix.com — About Netflix - Homepage Source 2: tradingview.com — Netflix's Ad Business Is Starting to Scale