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Bozoma Saint John

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Bozoma Saint John is the former Global Chief Marketing Officer of Netflix, where she served from August 2020 to March 2022.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Former Global CMO, Netflix
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AI-drafted from public sources9 sources cited

Bio

Bozoma Saint John is the former Global Chief Marketing Officer of Netflix, where she served from August 2020 to March 2022. She launched her marketing career at Spike Lee's advertising agency before spending nearly a decade advancing through the PepsiCo beverages portfolio, ultimately leading the company's music and entertainment marketing. While at Pepsi, she spearheaded the company's entry into music festival sponsorships, which led to a role at Beats; when Apple acquired Beats, she transitioned to lead global consumer marketing for Apple Music and iTunes. She subsequently served as Chief Brand Officer at Uber and then Chief Marketing Officer at Endeavor — the global sports and entertainment agency — before joining Netflix. Her marketing work has earned her induction into both the American Advertising Federation Hall of Achievement and the American Marketing Association Hall of Fame, a ranking as the world's #1 Most Influential CMO by Forbes, and induction into Billboard's Women in Music Hall of Fame. Source 1: northernfocus.org — Bozoma Saint John: Marketing Executive and Netflix CMO Source 2: bozomasaintjohn.com — Bozoma Saint John – Let's Live Urgently…TOGETHER. Source 3: bozomasaintjohn.com — About - Bozoma Saint John Source 4: nbc.com — On Brand's Bozoma Saint John Has Led Giant Marketing ... Source 5: vitalvoices.org — Bozoma Saint John

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Education

  • BA, English and African American Studies, Wesleyan University

Recognition

Publications

  • The Urgent Life: My Story of Love, Loss, and Survival (memoir, 2023)
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