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Brief
Paramount Skydance

Paramount Skydance

Paramount delivers advertisers unparalleled access to premium, brand-safe video inventory across broadcast, cable, and streaming platforms, powered by first-party audience data and advanced targeting capabilities at massive scale.

paramount.comNew York, New York, United StatesFounded 2019

Last updated Jun 1, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026

Industry
Streaming & Broadcast Media Advertising
Business Model
Media Conglomerate / Advertising
Target Market
Enterprise
Employee Count
10001+
Revenue Range
$28B-$30B annually
Stock Symbol
PARA
API Available
Limited
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform
Market Position

One of the largest US media companies by reach, competing directly with Disney, NBCUniversal, and Warner Bros. Discovery for premium video advertising budgets across linear and streaming platforms.

Overview

Paramount Skydance Corporation is a U.S. media and entertainment company formed by the August 2025 merger of Skydance Media and Paramount Global (formerly ViacomCBS, est. 2019). Led by chairman & CEO David Ellison and traded on Nasdaq as PSKY, it owns Paramount Pictures, CBS, Paramount+, Pluto TV and Showtime.

Products & Features

Paramount+

Direct-to-consumer streaming service offering ad-supported and ad-free subscription tiers with live sports, news, and original content

Paramount Advertising

Cross-platform advanced advertising division offering data-driven, addressable, and programmatic ad solutions across Paramount's full portfolio

EyeQ

Paramount's unified streaming advertising platform aggregating premium video inventory across Paramount+, Pluto TV, and other owned-and-operated properties

Pluto TV

Free ad-supported streaming TV (FAST) service with hundreds of channels, providing significant ad inventory at scale

CBS Television Network

Broadcast network reaching over 100 million viewers, offering premium linear advertising including NFL, primetime dramas, and live events

Paramount Audience Network

Addressable advertising solution enabling audience-based buying across linear and digital inventory using first-party data

Paramount Pictures

Major film studio producing theatrical and streaming content that drives audience engagement and advertising value

Key Features
First-party audience data from Paramount+ and CBS viewers for precise ad targetingCross-platform campaign management spanning linear TV, streaming, and digitalAddressable and programmatic advertising capabilitiesPremium live sports inventory including NFL, UEFA Champions League, and March MadnessBrand safety across owned-and-operated premium content environmentsUnified streaming ad platform via EyeQ aggregating multiple streaming propertiesAdvanced measurement and attribution tools for advertisersFree ad-supported streaming inventory through Pluto TV
Use Cases
National brand advertisers seeking premium video reach across linear and streamingAddressable TV campaigns targeting specific audience segments using first-party dataProgrammatic video buying across streaming inventory via EyeQLive sports sponsorships and integrations on CBS and Paramount+Multicultural marketing via BET and other targeted network brandsDirect-to-consumer brands seeking streaming-native ad formats on Paramount+Cross-platform reach and frequency management for large media buys
Customer Segments
National brand advertisersMedia agencies and holding companiesDirect-to-consumer brandsAutomotive advertisersPharmaceutical and healthcare advertisersRetail and CPG brandsFinancial services advertisersEntertainment and streaming competitors seeking cross-promotion
Corporate history
  • 2019Founded
Connections
View Paramount Skydance’s full portfolio (2) See integrations with Paramount Skydance (9) See acquisitions by Paramount Skydance (1)

Explore further

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