Disney+
Disney+ offers advertisers access to highly engaged, brand-safe audiences across iconic franchise content, backed by Disney's first-party data and advanced audience targeting capabilities across a unified Disney+/Hulu platform.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated Jun 10, 2026
- Industry
- Connected TV (CTV) / Streaming Advertising
- Business Model
- Subscription + Advertising (AVOD/SVOD hybrid)
- Target Market
- Consumer (B2C) with B2B advertising sales to Enterprise brands and agencies
- Employee Count
- 10000+
- Revenue Range
- $5B+ annually (streaming segment)
- Stock Symbol
- DIS
- Parent Company
- The Walt Disney Company
- API Available
- Limited
Top-tier global SVOD/AVOD platform with premium brand-safe inventory and one of the largest first-party audience datasets in streaming
Disney+ is The Walt Disney Company's flagship direct-to-consumer streaming service, launched in November 2019. It offers a vast library of content spanning Disney, Pixar, Marvel, Star Wars, and National Geographic franchises, positioning it as one of the most recognizable and content-rich streaming platforms globally. With over 150 million subscribers worldwide, Disney+ competes directly with Netflix, Max, and Amazon Prime Video in the premium streaming wars. In the AdTech ecosystem, Disney+ has become an increasingly significant player since launching its ad-supported tier in December 2022. The platform leverages Disney's first-party data and audience intelligence through Disney Advertising, offering brands access to highly engaged, brand-safe audiences across its premium content library. Disney's advertising stack includes programmatic capabilities, audience targeting, and measurement solutions that appeal to major brand advertisers seeking premium connected TV (CTV) inventory. A major strategic development is the full integration of Hulu into the Disney+ unified app, expected to launch in late 2026 following Disney's 100% acquisition of Hulu from Comcast for approximately $9 billion in June 2025. This consolidation significantly expands Disney+'s addressable advertising inventory, combining Disney+'s family-friendly premium content with Hulu's broader general entertainment library and its more mature ad-supported subscriber base, creating one of the largest CTV advertising platforms in the United States.
Disney+ Ad-Supported Tier
Lower-cost subscription tier with advertising, launched December 2022, providing brands access to premium streaming inventory
Disney Advertising Sales
Disney's unified advertising sales division offering CTV, programmatic, and sponsorship opportunities across Disney+ and Hulu inventory
Disney+ / Hulu Unified App
Integrated streaming experience combining Disney+ and Hulu content libraries into a single application, launching late 2026
Disney Real-Time Ad Exchange (DRAX)
Disney's programmatic advertising platform enabling real-time bidding on Disney+ and Hulu streaming inventory
Audience Graph & First-Party Data
Disney's proprietary first-party data and audience segmentation tools built from its vast consumer ecosystem including parks, merchandise, and streaming
Clean Room Solutions
Data collaboration capabilities allowing advertisers to match their first-party data with Disney's audience data in a privacy-safe environment
Disney+ Premium (Ad-Free)
Higher-cost ad-free subscription tier for consumers who prefer uninterrupted viewing
GroupWatch
Social viewing feature allowing multiple subscribers to watch content simultaneously
- 2019Founded