Prime Video

Top-tier CTV advertising platform with unmatched first-party retail data integration, competing directly with Netflix Ads, Hulu, and Roku for premium video ad budgets

Prime Video is a global streaming entertainment destination giving subscribers access to movies, television series, Amazon Originals, and live sports in a single app.¹ Video advertising was introduced into the platform in 2024, making ads a core part of the Prime Video experience for most customers.^1,2 Amazon's dominance in eCommerce provides Prime Video advertisers with unparalleled first-party data across verticals such as food, CPG, fashion, and home and garden — data that extends to Whole Foods shopping behavior — enabling attribution across metrics including branded searches, cart additions, and purchases.³ Advertisers can reach streaming audiences across desktop, mobile, and connected TV, with ad tech tools including Dynamic TV Creative, which automatically tailors messaging based on a viewer's prior brand exposure, and interactive video ads that allow viewers to add items to their cart, request more information, or sign up for a service.^1,4 Prime Video ads are available to eligible brands, sellers, vendors, and agencies — including businesses that do not sell on Amazon — through both managed-service and self-service packages.¹ A legal action brought by the Australian Competition and Consumer Commission alleges that Amazon Australia breached consumer law by making negative changes to Prime subscription contract terms when advertising was introduced.⁵ Source 1: amazon.com — Prime Video ads: Your brand alongside premium content Source 2: amazon.jobs — Sr Product Manager, Tech - Media & Entertainment, Prime ... Source 3: strategus.com — 6 Months Into Amazon Prime Video Ads - Strategus Source 4: adweek.com — Prime Video Ads Can Now Change Based on What ... Source 5: theconversation.com — Amazon is being taken to court for introducing ads to Prime ...