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Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Last updated Oct 21, 2026 by the ATDb Editorial Team

Source
Digiday
Published
Jun 29, 2026
Topic
Publicis
Mentions
12

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