Tubi

Largest free ad-supported streaming service in the United States by viewership, a top-tier CTV advertising platform within Fox Corporation's media portfolio

Tubi is a leading free, ad-supported streaming television (FAST) platform that provides consumers with access to a massive library of movies, TV shows, and original content without a subscription fee. Founded in 2014 and acquired by Fox Corporation in 2020 for approximately $440 million, Tubi has grown to become one of the most-watched streaming services in the United States, competing directly with subscription-based platforms by monetizing through advertising rather than viewer fees. The platform boasts over 50,000 titles and consistently reports over 80 million monthly active users, making it a dominant force in the FAST segment. From an AdTech perspective, Tubi is a significant player in the connected TV (CTV) and streaming advertising ecosystem. The platform offers advertisers access to a large, engaged audience through targeted video advertising, leveraging first-party data, contextual targeting, and advanced audience segmentation. Tubi's integration within Fox Corporation's broader media portfolio enables cross-platform advertising opportunities and enhanced data capabilities, making it an attractive destination for brands seeking premium video inventory at scale. Tubi's business model is entirely ad-supported, generating revenue through pre-roll, mid-roll, and post-roll video ads, as well as branded content and sponsorship opportunities. The platform has invested heavily in its ad technology infrastructure, offering programmatic buying capabilities, direct sales, and self-serve advertising tools. As linear TV viewership declines and streaming continues to grow, Tubi occupies a strategically important position as a free alternative that drives high advertiser demand and viewer engagement simultaneously.

• 2014Founded
• 2020Acquired by Fox Corporation