Tubi provides advertisers access to a large, engaged streaming audience through premium ad-supported content, while offering consumers free access to a vast library of movies and TV shows.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Connected TV (CTV) / Ad-Supported Video-On-Demand (AVOD)
- Business Model
- Ad-Supported Streaming Platform
- Target Market
- Advertisers (B2B) and Consumers (B2C)
- Employee Count
- 201-500
- Funding
- $52M
- Revenue Range
- $500M-$1B
- Parent Company
- Fox Corporation
- API Available
- Limited
Market Position
Leading free ad-supported streaming service in North America with significant market share in the FAST/AVOD category
Overview
Tubi is a leading free ad-supported streaming television (FAST) service that provides viewers access to tens of thousands of movies and television shows across various genres. Founded in 2014, Tubi operates as a significant player in the ad-supported video-on-demand (AVOD) space, competing with platforms like Pluto TV, Roku Channel, and Freevee. The platform monetizes entirely through advertising, offering viewers free content in exchange for watching commercials. Acquired by Fox Corporation in March 2020 for approximately $440 million, Tubi continues to operate as a distinct brand and platform under Fox's ownership. The service has experienced substantial growth, reaching over 74 million monthly active users as of 2023. Tubi's content library includes licensed movies and TV shows from major studios and independent distributors, making it one of the largest free streaming services in North America. From an AdTech perspective, Tubi represents a significant inventory source for advertisers seeking to reach cord-cutters and streaming audiences through connected TV (CTV) advertising. The platform offers programmatic advertising capabilities, audience targeting, and brand safety controls, positioning itself as a premium AVOD advertising destination within Fox's broader advertising ecosystem.
Products & Features
Tubi Streaming Platform
Free ad-supported streaming service with tens of thousands of movies and TV shows across multiple genres
Tubi Advertising Platform
Programmatic and direct advertising solutions for brands to reach streaming audiences through CTV inventory
Tubi Originals
Original and exclusive content produced or acquired specifically for the Tubi platform
Key Features
Free streaming with ad-supported monetizationLarge content library with 50,000+ titlesMulti-platform availability (web, mobile, smart TVs, streaming devices)Personalized content recommendationsProgrammatic advertising capabilitiesAdvanced audience targeting and segmentationReal-time analytics and reporting for advertisersBrand safety controls and content verification
Use Cases
Brand awareness campaigns targeting cord-cutters and streaming audiencesPerformance marketing through CTV advertisingAudience extension for linear TV campaignsProgrammatic video advertising at scaleTargeted advertising based on content genre and viewing behaviorFrequency capping and sequential messaging campaignsLocal and national advertising campaigns
Customer Segments
National brand advertisersLocal advertisersAdvertising agencies and trading desksProgrammatic buyersDirect-to-consumer brandsCord-cutters and cord-nevers (viewer side)Cost-conscious streaming consumers