Vudu Ads

Mid-tier CTV advertising platform within the NBCUniversal/Fandango portfolio

Vudu Ads is the advertising division of Vudu, a premium streaming video-on-demand platform that offers both transactional (TVOD) and ad-supported (AVOD) content. Operating as part of Fandango (owned by NBCUniversal/Comcast), Vudu Ads provides advertisers with opportunities to reach engaged streaming audiences through various ad formats across Vudu's platform, which features movies and TV shows available for rental, purchase, or free ad-supported viewing. The platform serves as a connected TV (CTV) advertising solution, allowing brands to deliver targeted video advertisements to viewers streaming content on smart TVs, gaming consoles, and other connected devices. Vudu Ads leverages the platform's first-party data and viewing behaviors to offer targeted advertising capabilities within a premium content environment. The advertising solution competes in the growing CTV and streaming advertising market, positioning itself as a way for advertisers to reach cord-cutters and streaming audiences. As part of the broader Fandango ecosystem under NBCUniversal, Vudu Ads benefits from integration with NBCUniversal's advertising infrastructure and data capabilities, offering advertisers access to a distinct streaming audience that engages with both premium TVOD content and ad-supported free content.