Roku Advertising

Leading CTV advertising platform with largest streaming OS footprint in North America

Roku Advertising is the advertising division of Roku, Inc., operating as a comprehensive connected TV (CTV) advertising platform that enables brands and agencies to reach streaming audiences at scale. The platform provides access to Roku's massive user base of over 70 million active accounts, offering various ad formats including video ads, display ads, and interactive ad units across The Roku Channel, Roku's home screen, and third-party streaming apps available on the Roku platform. As a subsidiary of Roku, Inc., the advertising business represents a significant revenue driver for the parent company, leveraging first-party data and advanced targeting capabilities to deliver measurable outcomes for advertisers. Roku Advertising operates within the rapidly growing connected TV advertising ecosystem, positioning itself as a leader in streaming TV advertising technology. The platform offers self-service and managed service options, providing advertisers with tools for campaign planning, activation, measurement, and optimization. With capabilities spanning programmatic buying through OneView DSP, direct ad sales, and partnerships with major demand-side platforms, Roku Advertising serves as a critical bridge between traditional TV advertising and digital streaming, offering unique insights into viewer behavior and consumption patterns that are unavailable in traditional linear television.