Paramount Plus Ads

Major premium streaming advertising platform within top-tier media conglomerate

Paramount Plus Ads represents the advertising sales and technology division of Paramount+, the streaming service owned by Paramount Global. The platform provides advertisers with access to premium video inventory across Paramount+'s extensive library of content, including original series, live sports, news, and entertainment from brands like CBS, MTV, Nickelodeon, and Paramount Pictures. As a subsidiary of Paramount Global, Paramount Plus Ads operates within the broader Paramount Advertising ecosystem, leveraging the company's first-party data and advanced targeting capabilities to deliver personalized advertising experiences. The platform offers both ad-supported subscription tiers and free content with advertising, providing multiple entry points for viewers and diverse inventory options for advertisers. Paramount Plus Ads competes in the rapidly growing Connected TV (CTV) and streaming advertising market, positioning itself as a premium inventory source with access to highly engaged audiences across sports, entertainment, and news content. The platform utilizes programmatic advertising technology, direct sales relationships, and data-driven targeting to help brands reach specific audience segments at scale. As part of Paramount Global's unified advertising strategy, Paramount Plus Ads integrates with the company's broader ad tech infrastructure, including EyeQ (Paramount's audience platform) and cross-platform measurement solutions. The division serves major brand advertisers and agencies seeking premium streaming video placements, offering various ad formats including standard video spots, interactive ads, and sponsorship opportunities across one of the largest streaming content libraries in the market.