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Brief

Prime Video Ads

StreamingDivision· part of Amazon Ads

Prime Video Ads is Amazon's advertising division embedded within the Prime Video streaming platform, responsible for building and delivering the ad experience that now reaches most Prime Video customers.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2024
HQ
Seattle, Washington, United States
Parent
Amazon Ads
Connections
14

AI-drafted from public sources6 sources cited

At a glance

Employees
1001-5000
Revenue
$1B+
Stock
AMZN
12integrations1competitors1corporate family
Attribution & AnalyticsDemand Side Platform (DSP)Connected TV Platform

About

Top-tier premium CTV ad platform with ~115M monthly US viewers and unique Amazon first-party retail data integration

Prime Video Ads is Amazon's advertising division embedded within the Prime Video streaming platform, responsible for building and delivering the ad experience that now reaches most Prime Video customers. Advertisers can reach streaming audiences across desktop, mobile, and connected TV environments, with inventory that can be planned alongside placements on Twitch, Fire TV, IMDb properties, and live sports such as Thursday Night Football. Because Prime Video sits within the Amazon Ads suite, advertisers can target viewers using first-party signals drawn from Amazon's retail surfaces, tying every impression back to real purchase behavior and incremental sales impact. Measurement capabilities span both first-party tools such as Amazon Brand Lift and third-party providers including Nielsen, Lucid, Innovid, and Kantar, while Amazon Marketing Cloud gives advertisers access to holistic campaign analytics covering media mix analysis, audience insights, custom attribution, and omnichannel impact. Prime Video Ads is available to eligible brands, sellers, vendors, and agencies — whether or not they sell on Amazon — through both managed-service and self-service packages. Source 1: amazon.jobs — Sr Product Manager, Tech - Media & Entertainment, Prime ... Source 2: amazon.com — Prime Video ads: Your brand alongside premium content Source 3: tinuiti.com — Amazon Prime Video Advertising: Ad Formats & Best ... Source 4: amazon.com — How to get started with Prime Video ads | Amazon Ads

Business model

Marketplace

Target market

Enterprise

What they offer

  • Preferred Ads

    Standard ad-supported tier at ~$26 CPM, providing broad reach across Prime Video's streaming audience

  • Guaranteed Ads

    Premium guaranteed inventory at ~$34 CPM with reserved placements and audience targeting certainty

  • Sponsorships

    High-impact exclusive integrations ranging from $600K to $8M, tied to tentpole content like NFL Thursday Night Football and Amazon Originals

  • Interactive & Shoppable Ads

    Ad formats that allow viewers to add products to cart or explore brand content directly from the TV screen

  • Pause Ads

    Non-intrusive ads that appear when a viewer pauses content, offering brand visibility without interrupting playback

  • Amazon DSP Integration

    Programmatic access to Prime Video inventory via Amazon's Demand-Side Platform for automated buying and audience targeting

  • Amazon Marketing Cloud (AMC)

    Clean room analytics environment enabling advanced cross-channel measurement and attribution using Amazon's identity graph

Key features

~115 million monthly US viewer reachFirst-party Amazon purchase and behavioral data targetingClosed-loop attribution from ad exposure to Amazon purchaseTiered CPM pricing (Preferred, Guaranteed, Sponsorships)Interactive and shoppable ad formatsIntegration with Amazon DSP for programmatic buyingAmazon Marketing Cloud for advanced measurementNFL Thursday Night Football and premium original content sponsorshipsPause ads and non-disruptive ad formatsIdentity graph-based audience targeting

Use cases

Brand awareness campaigns targeting premium streaming audiences at scaleRetargeting Amazon shoppers who have viewed or purchased relevant product categoriesDriving direct product sales via shoppable and interactive ad formatsSponsoring high-profile live sports and original content for brand associationCross-channel measurement combining streaming exposure with e-commerce conversion dataLaunching new products to highly targeted in-market audiences using purchase signalsCompetitive conquesting using Amazon's category-level purchase behavior data

Customer segments

Fortune 500 brand advertisersConsumer packaged goods (CPG) brandsAutomotive advertisersRetail and e-commerce brandsEntertainment and media companiesFinancial services advertisersPharmaceutical and healthcare brandsTechnology companiesAmazon third-party sellers seeking upper-funnel awareness

Tech & specs

Technology stack

Amazon Web Services (AWS) cloud infrastructureAmazon DSP (programmatic buying platform)Amazon Marketing Cloud (clean room / analytics)Amazon Publisher ServicesAmazon Identity Graph (first-party data matching)Interactive TV ad rendering technologyServer-side ad insertion (SSAI)Amazon Ads API

Security & compliance

GDPRCCPADAA Self-Regulatory PrinciplesIAB Tech Lab standardsAWS security certifications (SOC 2, ISO 27001)

Deployment

Cloud

API

Yes

Corporate history
  1. 2024 · Founded
Connection details
See integrations with Prime Video Ads (12)

Explore further

3 views
On the AtlasDemand-Side PlatformsOn the Mapby country + regionOn the GraphNetwork around Prime Video Ads