Prime Video Ads

Seattle, Washington, United States · Founded 2024

10000+ employees · AMZN

Sourced & current · updated May 11, 2026

Major standalone ad business launched January 29 2024 — Amazon Prime Video became ad-supported. ~115M monthly US viewers. Distinct CPM tiers ($26 Preferred / $34 Guaranteed / $600K-8M Sponsorships). Justifies separate entity from Prime Video the consumer streaming brand.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsDemand Side Platform (DSP)Connected TV Platform

One of the largest CTV ad platforms in the US by reach, backed by Amazon's first-party data and e-commerce attribution capabilities

Ownership

Parent: Amazon Ads