Paramount+

Major streaming platform with significant premium video advertising inventory

Paramount+ is a direct-to-consumer streaming platform operated by Paramount Global (formerly ViacomCBS). Launched in March 2021 as a rebrand and expansion of CBS All Access, the service offers a vast library of content from Paramount's portfolio including CBS, MTV, Nickelodeon, BET, Comedy Central, and Paramount Pictures. The platform provides both subscription video-on-demand (SVOD) and ad-supported tiers, positioning it as a significant player in the streaming wars alongside Netflix, Disney+, and HBO Max. Within the advertising technology ecosystem, Paramount+ represents a major premium video inventory source for advertisers seeking to reach streaming audiences. The platform leverages Paramount's advanced advertising capabilities, including programmatic advertising, addressable TV advertising, and data-driven targeting through its parent company's advertising technology infrastructure. Paramount+ offers advertisers access to live sports (including NFL, UEFA Champions League), original series, and a deep catalog of library content across multiple demographics. As a subsidiary of Paramount Global, the streaming service integrates with the company's broader advertising sales organization and technology stack, including EyeQ (Paramount's advertising intelligence platform) and partnerships with major ad tech platforms. The service competes in the rapidly evolving connected TV (CTV) and over-the-top (OTT) advertising marketplace, offering both direct-sold and programmatic advertising opportunities to brands and agencies.