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Brief

NFL

Sports Media & Entertainment

The NFL delivers unmatched live audience scale and engagement, making it the most sought-after advertising and sponsorship platform in American media. Its events, especially the Super Bowl, offer advertisers unrivaled reach and cultural impact.

Last updated Oct 26, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
1920
HQ
New York, New York, United States
Connections
6

AI-drafted from public sources1 source cited

At a glance

Employees
1001-5000
Revenue
$10B+
5integrations
Video Advertising PlatformPerformance Marketing

About

Dominant U.S. professional sports league and one of the world's most valuable media properties, commanding premium advertising rates across broadcast, streaming, and digital platforms

The National Football League (NFL) is the premier professional American football league in the United States, comprising 32 franchises and operating as one of the most lucrative sports and media enterprises on the planet. Founded in 1920, the league generates enormous advertising and media value through its broadcast partnerships with CBS, NBC, Fox, ESPN/ABC, Amazon Prime Video, and Peacock — deals collectively worth over $100 billion across multi-year agreements. The Super Bowl alone consistently ranks as the most-watched television event in the U.S. each year, commanding some of the highest advertising rates in all of media, with 30-second spots regularly exceeding $7 million.

Business model

Media Rights, Sponsorship & Licensing

Target market

Enterprise

What they offer

  • NFL Sunday Ticket

    Out-of-market game package distributed via YouTube TV, offering subscribers access to all Sunday afternoon games

  • NFL+

    The league's own streaming subscription service offering live local and primetime games, replays, and exclusive content

  • NFL Network

    The league-owned cable and streaming television channel providing year-round football programming and live games

  • NFL Digital & App

    Official NFL app and digital platforms delivering stats, highlights, fantasy football, and live content to fans

  • Super Bowl Advertising

    Premium in-game advertising inventory during the Super Bowl, the most expensive and high-profile ad placement in U.S. television

  • NFL Sponsorship Packages

    Official league sponsorships across categories including automotive, financial services, beer, technology, and consumer goods

  • Fantasy Football Platform

    Official NFL fantasy football product integrated into the NFL app and website, driving deep fan engagement and data collection

Key features

Largest live TV audiences in the United StatesMulti-platform broadcast rights across CBS, NBC, Fox, ESPN/ABC, Amazon, and PeacockSuper Bowl advertising — highest-priced ad inventory in U.S. mediaOfficial league sponsorship program across major consumer categoriesNFL Network providing 24/7 owned media channelNFL+ direct-to-consumer streaming subscriptionMassive digital and social media following enabling targeted marketingFantasy football ecosystem driving year-round fan engagement

Use cases

National brand advertising at massive scale via broadcast and streamingSuper Bowl campaign launches reaching 100M+ viewersOfficial league sponsorships for category-exclusive brand associationDigital and social media marketing targeting NFL's large fan baseStreaming advertising on NFL+ and partner platformsIn-stadium advertising and experiential marketing at NFL venuesFantasy football platform advertising and data-driven fan engagement

Customer segments

National advertisers and Fortune 500 brandsOfficial league sponsors (automotive, beer, finance, tech)Broadcast and streaming media partnersNFL team owners and franchisesFans and subscribers (NFL+, Sunday Ticket)Fantasy sports participantsRetail and licensing partners

Tech & specs

Technology stack

Amazon Web Services (cloud infrastructure)Next Gen Stats (player tracking and analytics platform)Genius Sports (official data and integrity partner)Sportradar (data distribution)Salesforce (CRM and marketing)YouTube (Sunday Ticket distribution)

Security & compliance

CCPACOPPA

Deployment

Cloud

API

Limited

Corporate history
  1. 1920 · Founded
Connection details
See integrations with NFL (5)

Explore further

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