ESPN+

The dominant premium sports streaming service in the U.S., backed by Disney's first-party data and ad tech infrastructure

ESPN+ is a premium streaming subscription service launched by ESPN in 2018, offering users access to exclusive live events, original studio shows, and series not available on ESPN's traditional cable networks.¹ On the advertising side, ESPN+ falls under Disney Advertising, which handles ad sales and integrated marketing across linear, digital, social, audio, and ad-supported streaming properties, including ABC, Disney+, Hulu, FX, National Geographic, and ESPN Networks, among others.² ESPN+ runs pre-roll ads before video content, with formats available in 6-, 15-, or 30-second lengths, and also supports longer skippable video ads for certain content.¹ The ESPN mobile app supports a range of ad formats for smartphone and tablet advertisers, including standard banners, sponsored HTML5 collaboration ads, premium content ads with dynamic ESPN branding, in-content rectangular ads, interactive vertical shoppable video units, and vertical video with carousel experiences.¹ Ad revenue is expected to grow, with Disney highlighting its ability to sell inventory programmatically through platforms such as Google's DV360 and The Trade Desk.³ Source 1: tinuiti.com — What is ESPN+ Streaming Advertising? Source 2: disneyadvertising.com — Disney Advertising: Homepage Source 3: adexchanger.com — ESPN+ Content Is Coming To Disney+ This Winter