Hulu
Hulu delivers advertisers access to a massive, engaged streaming audience through premium CTV inventory with advanced targeting powered by Disney's first-party data. Its ad-supported tier and interactive ad formats offer brand-safe, high-impact advertising at scale.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Industry
- Connected TV (CTV) Advertising & Streaming Media
- Business Model
- Subscription + Advertising (AVOD/SVOD hybrid)
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $1.5B
- Revenue Range
- $4B-$6B
- Stock Symbol
- NASDAQ:DIS
- Parent Company
- The Walt Disney Company
- API Available
- Limited
One of the top three U.S. streaming platforms and a leading premium CTV advertising destination, integrated within Disney's cross-platform ad sales ecosystem.
Hulu is one of the United States' premier subscription video-on-demand (SVOD) and live TV streaming services, offering a vast library of current-season TV shows, classic series, movies, Hulu Originals, and a live TV package with 85+ channels. Founded in 2007 as a joint venture among major media companies, Hulu has grown into a cornerstone of the streaming landscape, competing directly with Netflix, Disney+, and Amazon Prime Video. As of 2023, Hulu is majority-owned by The Walt Disney Company following Disney's acquisition of Comcast's remaining stake. In the AdTech ecosystem, Hulu holds significant importance as one of the largest premium connected TV (CTV) advertising platforms in the United States. Its ad-supported tier reaches tens of millions of subscribers, offering advertisers access to a highly engaged, cord-cutting audience through programmatic and direct-sold inventory. Hulu's advertising capabilities include pause ads, binge ads, gateway ads, and interactive ad formats, alongside advanced audience targeting powered by Disney's first-party data infrastructure. Hulu's advertising business is deeply integrated with Disney Advertising Sales, enabling cross-platform campaigns across Disney+, ESPN+, ABC, and other Disney properties. This makes Hulu a critical node in Disney's broader advertising ecosystem, offering marketers unparalleled reach across premium streaming and broadcast content. With its combination of scale, premium content, and sophisticated ad tech, Hulu remains one of the most sought-after CTV advertising environments in the market.
Hulu (Ad-Supported)
Subscription streaming tier with ads, providing access to on-demand TV, movies, and Hulu Originals at a lower price point.
Hulu (No Ads)
Premium ad-free subscription tier offering the full on-demand content library without commercial interruptions.
Hulu + Live TV
Live TV streaming package bundling 85+ live channels with on-demand content, targeting cord-cutters.
Disney Bundle
Bundled subscription offering combining Hulu, Disney+, and ESPN+ for a discounted rate.
Hulu Advertising Platform
Self-serve and managed advertising platform for brands to run CTV campaigns across Hulu's ad-supported inventory.
Pause Ads
Non-intrusive ad format that appears when a viewer pauses content, offering high visibility without disrupting playback.
Gateway Ads
Full-screen ads served at the moment a viewer enters the Hulu experience, capturing attention at peak engagement.
Binge Ads
Reduced ad load format rewarding viewers who watch multiple episodes, improving ad experience and brand recall.
Interactive Ads
Clickable, shoppable, and interactive ad units enabling direct viewer engagement within the streaming environment.
Disney Advertising Sales Integration
Cross-platform ad sales capability enabling unified campaigns across Hulu, Disney+, ESPN+, and linear Disney properties.
- 2007Founded