Hulu

Leading premium streaming service and major CTV advertising platform in the US market

Hulu is a leading premium streaming platform in the United States that provides on-demand access to current-season TV episodes, original content, classic series, and movies. Launched in 2008 as a joint venture between major media companies, Hulu operates as a subsidiary of The Walt Disney Company (which gained majority control in 2019 and full ownership in 2024 after acquiring Comcast's stake). The platform serves as a significant player in the digital advertising ecosystem through its ad-supported subscription tier, offering advertisers access to premium streaming inventory with advanced targeting capabilities. Hulu's AdTech significance stems from its dual-revenue model combining subscription fees with advertising revenue. The platform provides advertisers with sophisticated targeting options, interactive ad formats, and measurement tools that leverage viewer data and streaming behaviors. With tens of millions of subscribers, Hulu represents a major connected TV (CTV) advertising platform, competing directly with other streaming services while offering unique advantages through its combination of next-day TV content, original programming, and live TV options. The service continues to evolve its advertising technology to meet the demands of the programmatic and premium video advertising markets.