Bryon Schafer
Bryon Schafer is a digital media executive with a career built at the intersection of audience research, advertising technology, and revenue strategy. He is best known for his senior leadership roles at major streaming and digital video platforms, including Vevo and Hulu, where he developed expertise in audience insights, advertiser solutions, and monetization. His background spans both the research and commercial sides of digital media, giving him a distinctive ability to translate data and audience intelligence into revenue outcomes. Most recently, Schafer was appointed Chief Revenue Officer at Pilotly, a content testing and audience research platform, where he was tapped to lead growth initiatives. His hiring was announced via PR Newswire, which highlighted his experience as a former Vevo and Hulu executive as central to his qualifications for the role. At Pilotly, he brought his deep understanding of how media companies evaluate content performance and audience engagement to bear on the company's commercial expansion. Schafer represents a profile of AdTech and media professional who bridges the worlds of research, data, and revenue — a combination increasingly valued as streaming platforms and advertisers alike seek more rigorous approaches to content and audience measurement. His career trajectory reflects the growing importance of audience intelligence as a commercial differentiator in the digital video and advertising ecosystem.
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources8 sources cited
- Years in industry
- 15 years
Bio
Bryon Schafer is a digital media executive with a career built at the intersection of audience research, advertising technology, and revenue strategy. He is best known for his senior leadership roles at major streaming and digital video platforms, including Vevo and Hulu, where he developed expertise in audience insights, advertiser solutions, and monetization. His background spans both the research and commercial sides of digital media, giving him a distinctive ability to translate data and audience intelligence into revenue outcomes. Most recently, Schafer was appointed Chief Revenue Officer at Pilotly, a content testing and audience research platform, where he was tapped to lead growth initiatives. His hiring was announced via PR Newswire, which highlighted his experience as a former Vevo and Hulu executive as central to his qualifications for the role. At Pilotly, he brought his deep understanding of how media companies evaluate content performance and audience engagement to bear on the company's commercial expansion. Schafer represents a profile of AdTech and media professional who bridges the worlds of research, data, and revenue — a combination increasingly valued as streaming platforms and advertisers alike seek more rigorous approaches to content and audience measurement. His career trajectory reflects the growing importance of audience intelligence as a commercial differentiator in the digital video and advertising ecosystem.
Career
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