Premion

Leading local and national CTV/OTT advertising platform with premium inventory access and brand-safe environments, backed by TEGNA Inc.

Premion is a connected TV (CTV) and over-the-top (OTT) advertising platform operating as a subsidiary of TEGNA Inc., one of the largest local television broadcasting companies in the United States. Founded in 2017, Premion was built to help advertisers reach cord-cutters and streaming audiences at scale, leveraging TEGNA's extensive media relationships and local market expertise. The platform aggregates premium streaming inventory from hundreds of top-tier publishers and apps, enabling advertisers to run targeted, data-driven campaigns across CTV and OTT environments. Premion differentiates itself through its focus on brand safety, premium inventory curation, and local market targeting capabilities — a direct extension of TEGNA's local broadcasting heritage. The platform serves both national and local advertisers, offering access to over 125 premium streaming channels and apps, with robust audience targeting, measurement, and attribution tools. Its integration with TEGNA's local TV stations gives it a unique foothold in local CTV advertising, a segment that many pure-play programmatic platforms have struggled to serve effectively. In the broader AdTech ecosystem, Premion occupies a meaningful niche as a trusted, brand-safe CTV/OTT solution with strong local market capabilities. It competes with platforms like Madhive, Simpli.fi, and Spectrum Reach for local CTV budgets, while also competing with larger programmatic players for national spend. Its backing by TEGNA provides financial stability and deep media industry relationships, making it a credible alternative to both agency trading desks and independent CTV DSPs.

• 2017Founded