Premion

Leading programmatic CTV/OTT platform with strong local market inventory access

Premion is a leading programmatic advertising platform focused on connected TV (CTV) and over-the-top (OTT) advertising solutions. Operating as a subsidiary of TEGNA Inc., Premion provides advertisers with access to premium video inventory across streaming platforms, smart TVs, and digital devices. The platform combines advanced audience targeting capabilities with access to local and national broadcast content, enabling brands and agencies to reach cord-cutters and streaming audiences at scale. Premion's platform leverages TEGNA's extensive broadcast television footprint to offer unique access to local market inventory alongside national CTV campaigns. The company serves as a bridge between traditional broadcast advertising and the evolving streaming ecosystem, providing programmatic buying capabilities, audience data integration, and comprehensive campaign management tools. Premion's technology enables advertisers to execute data-driven CTV campaigns with precise targeting and measurement capabilities. As part of TEGNA's digital advertising portfolio, Premion holds a significant position in the CTV advertising market, particularly in local and regional streaming inventory. The platform competes in the rapidly growing connected TV advertising space by offering both self-service and managed service options, catering to agencies, brands, and media buyers seeking to capitalize on the shift from linear television to streaming content consumption.