Basis Technologies
Basis Technologies unifies programmatic, direct, search, and social media buying into a single automated platform, eliminating workflow fragmentation and reducing operational overhead for media teams.
Last updated Jun 8, 2026 by ATDb automated enrichment
- Industry
- Advertising Automation / Programmatic Advertising
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $30M
- Revenue Range
- $100M–$200M
- Stock Symbol
- N/A
- Parent Company
- Kepler
- API Available
- Yes
Leading independent end-to-end advertising automation platform for agencies and enterprise brands in North America
Basis Technologies, formerly known as Centro, is a Chicago-based enterprise software company that provides a comprehensive advertising automation platform designed to streamline the full lifecycle of digital media buying. The platform consolidates programmatic (DSP), direct, search, and social advertising into a single unified interface, enabling media teams to plan, buy, analyze, and report across all channels without switching between disparate tools. The company rebranded from Centro to Basis Technologies in 2021 to better reflect its technology-first identity and the breadth of its automation capabilities. The Basis platform is built around workflow automation and operational efficiency, addressing the fragmented toolset that most advertising teams rely on. It integrates a native DSP, a media planning and buying workflow engine, business intelligence and reporting tools, and connections to major walled gardens like Google and Meta — all within one platform. This approach reduces manual work, improves data consistency, and accelerates campaign execution for enterprise advertisers and agencies. Basis Technologies occupies a distinctive position in the AdTech ecosystem as one of the few independent, end-to-end platforms that spans both programmatic and non-programmatic media buying. Its primary customers are mid-to-large advertising agencies and in-house brand media teams in North America. The company competes with point-solution DSPs, agency management platforms, and broader marketing clouds, differentiating itself through its unified workflow approach and strong customer service reputation.
Basis DSP
A native demand-side platform for programmatic media buying across display, video, audio, native, and connected TV inventory.
Basis Workflow
An end-to-end media planning and buying workflow engine that manages RFPs, IOs, trafficking, and reconciliation for direct buys.
Basis Search
Integrated paid search management connecting to Google Ads and Microsoft Advertising within the unified Basis platform.
Basis Social
Social media advertising management integrated into the platform, supporting Meta, LinkedIn, and other major social channels.
Basis Intelligence (BI)
Cross-channel reporting and business intelligence dashboards that aggregate performance data across all buying channels.
Basis Automation
AI and rules-based automation tools that optimize campaign performance and reduce manual bidding and pacing tasks.
- 2001Founded