Mike Olson
Mike Olson is the Executive Vice President of Client Development at Basis Technologies.
Last updated Oct 7, 2026 by the ATDb Editorial Team
AI-drafted from public sources2 sources cited
Bio
Mike Olson is the Executive Vice President of Client Development at Basis Technologies. Basis works to help agencies adopt agentic AI capabilities spanning planning, strategy, and activation. Olson has emphasized that the true value of AI and automation lies in combining technology with skilled talent, enabling employees to take on more impactful work that advances an agency's broader objectives. He has advocated that before deploying AI agents, marketers must align on clear goals and shared definitions of success to avoid projects drifting in unproductive directions. At Basis, Olson has focused on extending AI orchestration from media planning through billing reconciliation, with the goal of creating fully autonomous end-to-end processes. Source 1: beet.tv — Basis' Mike Olson and PHD's Emily Costello Want Agentic ... Source 2: adchatdfw.com — Basis Technologies Tells Us 2025 Advertising Trends
Career
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