Amy Rumpler

Amy Rumpler is a programmatic advertising leader recognized for her work bridging the gap between DSP technology and the agencies and brands that rely on it to execute data-driven media strategies. In her role as VP of Buyer Partnerships at The Trade Desk, she leads efforts to deepen relationships with the buy side, helping clients unlock the full capabilities of one of the industry's most prominent demand-side platforms. She is regarded as a key voice in programmatic education and the broader adoption of identity and audience-based buying solutions. Rumpler has built her career at the intersection of media buying, technology, and client strategy. Prior to her current role, she held senior positions focused on search and digital media, developing deep expertise in performance marketing and the evolving programmatic landscape. Her trajectory reflects the broader industry shift from siloed channel buying toward unified, data-informed programmatic approaches. Known for her ability to translate complex AdTech concepts into actionable strategies for agency and brand partners, Rumpler has become a trusted figure in conversations around programmatic best practices, identity resolution, and the future of audience targeting in a privacy-first environment. Her work at The Trade Desk places her at the center of industry debates around cookieless solutions, including UID 2.0 adoption.

• Leads buyer partnership strategy at The Trade Desk, one of the world's largest independent DSPs
• Key advocate for programmatic education and DSP technology adoption among agency and brand buyers