Ian Trider

Head of Innovation at Basis Technologies

Driving programmatic advertising innovation at Basis Technologies

Standards SetterChicago, Illinois, Canada15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Ian Trider serves as Head of Innovation at Basis Technologies, where he focuses on developing next-generation programmatic advertising solutions. He brings deep technical expertise in programmatic technology from his prior role as VP of RTB Technology at Centro (now Basis Technologies).

Previous Roles

VP, RTB Technology

Centro (now Basis Technologies) (prior to current role)

Expertise

Real-Time Bidding (RTB)Programmatic AdvertisingAd Exchange TechnologyOpenRTB StandardsSupply Path OptimizationAd Tech InfrastructureHeader BiddingIndustry Standards Development

Notable Achievements

IAB Tech Lab 2024 Lifetime Achievement Award recipient
Long-standing contributor to IAB Tech Lab working groups and OpenRTB specification development
Led RTB technology strategy at Centro/Basis Technologies, advancing programmatic buying infrastructure

Awards

IAB Tech Lab Lifetime Achievement Award (2024)

Speaking Topics

Programmatic advertising technologyReal-time bidding infrastructureAd tech standards and interoperabilitySupply path optimizationInnovation in programmatic ecosystems

Advisory Roles

IAB Tech Lab (working group contributor)

Connections