Katie McAdams
Katie McAdams is a prominent revenue and commercial leader in the AdTech industry, currently serving as Chief Revenue Officer at Basis Technologies (formerly Centro), where she oversees the company's go-to-market strategy, sales organization, and revenue growth initiatives. She is recognized for her ability to build and scale high-performing sales teams and for championing the adoption of programmatic advertising solutions among agencies and brands. Her leadership at Basis has been instrumental in positioning the company's DSP and media automation platform as a leading independent alternative in a consolidating market. McAdams has built her career at the intersection of media, technology, and data-driven advertising. Prior to her current role, she held senior sales and revenue leadership positions that gave her deep expertise in programmatic buying, digital media strategy, and client success. Her career trajectory reflects a consistent focus on helping advertisers and agencies navigate the complexity of modern digital media ecosystems. Beyond her operational role, McAdams is regarded as a thought leader on topics including programmatic transparency, independent AdTech, and the evolving agency-technology relationship. She is a frequent presence at industry events and has contributed to conversations around the future of media buying, brand safety, and the importance of independent platforms in an era dominated by walled gardens.
Last updated Sep 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources6 sources cited
- Years in industry
- 15 years
Bio
Katie McAdams is a prominent revenue and commercial leader in the AdTech industry, currently serving as Chief Revenue Officer at Basis Technologies (formerly Centro), where she oversees the company's go-to-market strategy, sales organization, and revenue growth initiatives. She is recognized for her ability to build and scale high-performing sales teams and for championing the adoption of programmatic advertising solutions among agencies and brands. Her leadership at Basis has been instrumental in positioning the company's DSP and media automation platform as a leading independent alternative in a consolidating market. McAdams has built her career at the intersection of media, technology, and data-driven advertising. Prior to her current role, she held senior sales and revenue leadership positions that gave her deep expertise in programmatic buying, digital media strategy, and client success. Her career trajectory reflects a consistent focus on helping advertisers and agencies navigate the complexity of modern digital media ecosystems. Beyond her operational role, McAdams is regarded as a thought leader on topics including programmatic transparency, independent AdTech, and the evolving agency-technology relationship. She is a frequent presence at industry events and has contributed to conversations around the future of media buying, brand safety, and the importance of independent platforms in an era dominated by walled gardens.
Career
Chief Marketing & Commercial OfficerCurrent
Executive Vice President, Customer Experience
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Served as Chief Revenue Officer at Basis Technologies, leading revenue strategy for one of the largest independent DSPs in the U.S.
- Helped guide Basis Technologies through its rebranding from Centro and continued platform growth in a competitive programmatic landscape