Cadreon

Was one of the largest and most prominent agency trading desks in the holding company ecosystem, operating as IPG Mediabrands' centralized programmatic and addressable buying unit before rebranding as Matterkind.

Cadreon, now operating as Matterkind, was IPG Mediabrands' ad tech unit responsible for planning and executing programmatic buys across addressable media.¹ On the measurement side, Cadreon used tools such as Comscore's validated Campaign Essentials to assess audience delivery, viewability, brand safety, in-geo delivery, and non-human traffic on behalf of clients.² To improve creative performance in programmatic display, Cadreon partnered with ad tech provider Polar to build a marketplace spanning over 100 premium publishers, enabling brands to programmatically extend their social ads to the open web.³ Headquartered in San Francisco, Cadreon maintained a broad international footprint, operating through fully scaled local entities and hubs that serviced dozens of markets worldwide.^2,4 Source 1: weatherads.io — Cadreon / Decathlon Drive Higher CTR & Conversions on ... Source 2: comscore.com — Cadreon Selects Comscore as Measurement Partner for ... Source 3: adexchanger.com — To Juice Creative Performance, Cadreon Extends Native ... Source 4: joinhandshake.com — Cadreon: Read reviews and ask questions