SmartyAds
SmartyAds provides a complete programmatic advertising ecosystem — DSP, SSP, Ad Exchange, and DMP — under one roof, including white-label solutions that let partners launch their own branded adtech platforms.
Last updated Jun 6, 2026 by ATDb automated enrichment
- Industry
- Programmatic Advertising Technology
- Business Model
- SaaS / Platform (with white-label licensing)
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Revenue Range
- $10M–$50M
- API Available
- Yes
Mid-tier full-stack programmatic platform serving global advertisers, publishers, and agencies with both managed and self-serve options
SmartyAds is a comprehensive programmatic advertising technology company that provides a full suite of adtech solutions including a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Ad Exchange, and Data Management Platform (DMP). Founded in 2013, the company enables advertisers, agencies, and publishers to automate and optimize their digital advertising operations across display, video, mobile, native, and connected TV (CTV) formats. Its white-label solutions also allow businesses to build their own branded programmatic infrastructure. The company serves a global client base spanning advertisers, media agencies, ad networks, and publishers, offering tools for audience targeting, real-time bidding, campaign management, and monetization. SmartyAds positions itself as a one-stop-shop for programmatic advertising, differentiating through its full-stack approach that covers both the buy and sell sides of the ecosystem, as well as its white-label offerings that empower partners to launch their own adtech platforms. Headquartered in Wilmington, Delaware, with development and operational teams across multiple regions, SmartyAds has established itself as a mid-tier but globally recognized player in the programmatic space. The platform supports multiple ad formats and channels, integrates with major data and inventory partners, and provides transparency and brand safety controls that are increasingly demanded by enterprise and mid-market clients.
SmartyAds DSP
Demand-side platform enabling advertisers and agencies to purchase digital ad inventory programmatically across display, video, mobile, native, and CTV channels with advanced targeting and real-time bidding.
SmartyAds SSP
Supply-side platform that helps publishers maximize ad revenue by connecting their inventory to multiple demand sources and ad exchanges.
SmartyAds Ad Exchange
A programmatic marketplace facilitating real-time buying and selling of digital advertising inventory between DSPs and SSPs.
SmartyAds DMP
Data Management Platform for collecting, organizing, and activating first- and third-party audience data to improve targeting and campaign performance.
White-Label DSP
A customizable, brandable DSP solution that allows agencies, ad networks, and entrepreneurs to launch their own programmatic buying platform.
White-Label SSP
A customizable supply-side platform solution for publishers and networks to build their own branded monetization infrastructure.
White-Label Ad Exchange
A turnkey ad exchange solution enabling partners to create their own programmatic marketplace under their own brand.
- 2013Founded