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SmartyAds

SmartyAds

Programmatic Advertisingsmartyads.com

SmartyAds is a global digital advertising software developer that creates programmatic solutions for advertisers, publishers, ad agencies, and enterprises.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2013
HQ
Wilmington, Delaware, United States
Connections
25

AI-drafted from public sources6 sources cited

At a glance

Employees
51-200
Revenue
$10M–$50M
14integrations10competitors
Connected TV PlatformVideo Advertising PlatformVerification & MeasurementAd ExchangeAd Fraud PreventionProgrammatic Platform

About

Mid-market full-stack programmatic platform serving advertisers, publishers, and ad tech businesses seeking DSP, SSP, and white-label solutions

SmartyAds is a global digital advertising software developer that creates programmatic solutions for advertisers, publishers, ad agencies, and enterprises. Its offerings span a complete tech stack, including a supply-side platform (SSP), a demand-side platform (DSP), and a range of white-label solutions. On the publisher side, the SSP provides monetization tools designed to optimize programmatic trade and maximize revenue, with header bidding technology to improve eCPMs and performance insights that support data-driven optimization strategies. The platform also connects publishers to multiple demand sources, including preferred deals, ad networks, and DSPs. The company draws on machine learning and AI to advance programmatic advertising capabilities. Its solutions are built with fraud resistance and inventory authorization standards in mind, and are designed to be compliant with GDPR and CCPA privacy regulations. Source 1: smartyads.com — About SmartyAds Source 2: playwire.com — Ad Tech Ecosystem: SmartyAds

Business model

SaaS / Platform

Target market

SMB and Mid-Market

What they offer

  • SmartyAds DSP

    Demand-side platform enabling advertisers and agencies to buy programmatic ad inventory across display, mobile, video, native, and CTV channels with advanced targeting and real-time bidding.

  • SmartyAds SSP

    Supply-side platform that helps publishers monetize their digital inventory by connecting them to premium demand sources and ad exchanges.

  • White-Label DSP

    Fully branded DSP solution that allows ad networks, agencies, and ad tech companies to launch their own demand-side platform powered by SmartyAds infrastructure.

  • White-Label SSP

    Turnkey supply-side platform solution offered under a client's own brand, enabling businesses to build publisher monetization products.

  • SmartyAds Ad Exchange

    Programmatic ad marketplace connecting buyers and sellers of digital advertising inventory in real time.

  • Data Management Platform (DMP)

    Audience data platform for collecting, segmenting, and activating first- and third-party data to improve ad targeting and campaign performance.

  • SmartyAds DSP for Self-Serve

    Self-serve interface allowing smaller advertisers to independently manage programmatic campaigns without a managed service team.

Key features

Real-time bidding (RTB) across multiple channelsFull-stack DSP, SSP, and ad exchange under one platformWhite-label DSP and SSP for resellers and ad tech businessesMulti-format support: display, video, native, mobile, CTV/OTTAudience targeting via integrated DMPCross-device targeting and frequency cappingAdvanced reporting and analytics dashboardGDPR and CCPA compliance toolsAPI access for custom integrations

Use cases

Programmatic display and video campaign management for advertisersPublisher ad inventory monetization via SSPLaunching a white-label DSP or SSP businessAudience segmentation and data-driven targetingCTV and OTT advertising campaign executionMobile in-app advertising campaignsAd network infrastructure buildout

Customer segments

Digital advertisers and brandsMedia agencies and trading desksAd networksPublishers and app developersAd tech startups seeking white-label infrastructure

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureOpenRTB protocolMachine learning for bid optimizationCloud-based platformREST API

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasSSPs & Ad ExchangesOn the Mapby country + regionOn the GraphNetwork around SmartyAds