Smaato

Leading mobile-focused SSP within the Verve Group ecosystem

Smaato is a global real-time advertising platform for mobile publishers and app developers that operates as a subsidiary of Verve Group. Founded in 2005, Smaato provides a comprehensive programmatic advertising solution that includes both a supply-side platform (SSP) and demand-side capabilities. The platform enables mobile app publishers to monetize their inventory through real-time bidding while connecting advertisers with premium mobile audiences across display, video, and native ad formats. Smaato was acquired by Spearad (now Verve Group) in 2016 and continues to operate as a distinct brand within the Verve Group portfolio. The platform processes billions of ad requests monthly and maintains relationships with thousands of publishers and demand partners globally. Smaato's technology focuses on optimizing yield for publishers through advanced header bidding solutions, real-time analytics, and access to premium demand sources. As part of Verve Group, Smaato maintains its position as a significant player in the mobile advertising ecosystem, particularly strong in the in-app advertising space. The platform serves publishers ranging from independent app developers to large media companies, offering tools for ad mediation, programmatic monetization, and demand management across iOS and Android platforms.