Nexage

Leading independent mobile ad exchange prior to acquisition

Nexage was a pioneering mobile advertising technology company that operated one of the first and largest independent mobile ad exchanges and supply-side platforms (SSP). Founded in 2009, the company specialized in enabling mobile publishers to monetize their inventory through real-time bidding (RTB) and programmatic advertising. Nexage's platform connected mobile app developers and publishers with demand-side platforms, ad networks, and agencies, facilitating automated buying and selling of mobile ad inventory at scale. At its peak, Nexage processed billions of mobile ad requests monthly and was recognized as a market leader in mobile programmatic advertising. The company played a crucial role in bringing programmatic capabilities to the mobile advertising ecosystem, which was rapidly growing with the proliferation of smartphones and mobile apps. Nexage's technology supported various mobile ad formats including display, video, and native advertising across iOS and Android platforms. In September 2014, Nexage was acquired by Millennial Media for approximately $108 million in cash and stock. Following the acquisition, Nexage's technology was integrated into Millennial Media's platform. Millennial Media itself was subsequently acquired by AOL (later Verizon Media, now Yahoo) in 2015, and the Nexage brand was eventually absorbed into the broader Verizon/AOL advertising technology stack, ceasing to exist as a distinct entity.