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Irina Kovalenko
Thought Leader
Irina Kovalenko is the Chief Marketing Officer of SmartyAds.
Last updated Oct 16, 2026 by the ATDb Editorial Team
AI-drafted from public sources3 sources cited
Bio
Irina Kovalenko is the Chief Marketing Officer of SmartyAds. Kovalenko officially joined SmartyAds in June 2016, and her initial work on online reputation management led her and senior leadership to pursue a broader marketing effort, prompting her to build an in-house marketing team to consolidate and streamline all marketing activities. In her role as CMO, she has developed the company's market positioning strategy and overall strategic vision. Source 1: smartyads.com Source 2: martechseries.com
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