Pluto TV

Leading free ad-supported streaming television (FAST) service in the United States

Pluto TV is a free ad-supported streaming television (FAST) service that provides viewers with access to over 250 live linear channels and thousands of on-demand movies and TV shows. Founded in 2013, the platform pioneered the FAST model by combining the familiar experience of traditional linear TV with internet streaming technology, offering curated channels across news, sports, entertainment, lifestyle, and more. Pluto TV was acquired by Viacom (now Paramount Global) in 2019 for $340 million and continues to operate as a distinct brand within Paramount's streaming portfolio. As part of Paramount Global, Pluto TV has expanded internationally to over 25 countries and serves as a key component of the company's advertising-supported streaming strategy. The platform monetizes through video advertising, including pre-roll, mid-roll, and display ads served across its content library. Pluto TV represents a significant player in the growing FAST ecosystem, competing with services like Tubi, Roku Channel, and Samsung TV Plus, while leveraging Paramount's extensive content library including CBS, MTV, Nickelodeon, and other major entertainment brands. The service plays an important role in the AdTech ecosystem as both an advertising inventory supplier and a streaming technology platform. Pluto TV's ad-supported model provides advertisers with access to premium video inventory at scale, while its linear channel structure offers familiar ad formats that bridge traditional TV and digital streaming advertising.