Pluto TV Ads

Leading FAST platform with significant reach in ad-supported streaming

Pluto TV Ads is the advertising platform for Pluto TV, a leading free ad-supported streaming television (FAST) service owned by Paramount Global. Launched in 2014 and acquired by Viacom (now Paramount) in 2019, Pluto TV has grown to become one of the largest FAST platforms globally, reaching over 80 million monthly active users across multiple countries. The platform offers advertisers access to premium inventory across 250+ live linear channels and an extensive on-demand library spanning news, sports, entertainment, and lifestyle content. Pluto TV Ads provides advertisers with programmatic and direct buying opportunities to reach cord-cutters and streaming audiences through various ad formats including standard video ads, branded content integrations, and sponsorships. The platform leverages Paramount's first-party data and advanced targeting capabilities to deliver relevant advertising experiences while maintaining a free viewing experience for users. As part of Paramount's broader streaming advertising ecosystem, Pluto TV Ads represents a significant player in the rapidly growing connected TV (CTV) and over-the-top (OTT) advertising market. The advertising platform benefits from Pluto TV's unique position as a destination for both live and on-demand content, offering advertisers the ability to reach audiences in a lean-back viewing environment similar to traditional television but with the targeting and measurement capabilities of digital advertising. Pluto TV Ads competes in the FAST advertising space alongside platforms like Roku Channel, Tubi, and Samsung TV Plus.