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CTV Platform
Connected TV (CTV) platforms represent a critical convergence point between traditional television advertising and digital marketing infrastructure. This category encompasses a diverse set of companies that enable the delivery, monetization, and optimization of video advertising across internet-connected television devices and streaming services. These platforms solve several fundamental challenges in modern media: they bridge the gap between legacy broadcast television and programmatic digital advertising, enable precise audience targeting and measurement at scale, facilitate content distribution and monetization for publishers, and provide advertisers with access to premium video inventory that was previously unavailable through traditional digital channels. Whether operating as ad-supported streaming services, programmatic advertising networks, video management platforms, or device manufacturers with advertising capabilities, CTV platforms collectively address the industry's need to reach audiences who are increasingly consuming video content through connected devices rather than traditional cable. The significance of CTV platforms within the broader AdTech ecosystem stems from the fundamental shift in how consumers access video content and how advertisers must adapt their strategies accordingly. As cord-cutting accelerates and streaming adoption becomes mainstream, CTV represents one of the largest and fastest-growing advertising channels available to brands. These platforms command premium advertising rates comparable to or exceeding traditional television, while offering the targeting precision, real-time optimization, and measurement capabilities that digital advertisers expect. For publishers and content distributors, CTV platforms provide essential monetization mechanisms that offset declining cable revenues. This category essentially represents the infrastructure through which billions of dollars in advertising spend is being redirected from traditional television to streaming environments. Current dynamics within the CTV platform space reveal several notable trends. The market shows clear segmentation between ad-supported streaming services that generate revenue directly from advertisers, programmatic platforms that facilitate buying and selling of CTV inventory, and underlying technology providers that enable content distribution and ad insertion. There is evident consolidation around major media conglomerates and device manufacturers, with companies like Paramount Global, AT&T, and Roku leveraging their existing distribution advantages and first-party data assets. Additionally, the emergence of cloud-based infrastructure providers and video management platforms suggests that the category is maturing toward specialization, with some companies focusing on the plumbing and operations of CTV delivery while others concentrate on audience insights and advertising optimization. The diversity of business models represented indicates that CTV is not a single market but rather an ecosystem with multiple value creation points.
Companies
32S-Tier
2A-Tier
4Avg Completeness
87%News (30d)
47Deals (90d)
13S · Core Platforms(2)
tvScientific
Connected TV (CTV) Advertising
tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.
New York, New York
Wurl
SubsidiaryConnected TV (CTV) / Streaming Video Technology
Wurl is a connected TV (CTV) platform that provides content distribution, advertising, and monetization solutions for streaming video publishers.
Palo Alto, California
A · Ecosystem Services(4)
AudienceXpress
RebrandedTV/Video Advertising Technology
AudienceXpress was Comcast's advertising technology platform that was rebranded to Effectv in 2019, focusing on multiscreen TV advertising for local and national businesses.
New York, New York
Pluto TV Ads
SubsidiaryConnected TV/OTT Advertising
Free ad-supported streaming TV (FAST) service offering programmatic advertising opportunities across 250+ live channels and thousands of on-demand movies and shows.
Los Angeles, California
The Roku Channel
SubsidiaryConnected TV (CTV) Advertising
Roku's free ad-supported streaming service offering movies, TV shows, and live content with integrated advertising opportunities for brands.
San Jose, California
Vizio Ads
AcquiredConnected TV Advertising
Connected TV advertising platform leveraging Vizio's smart TV operating system and first-party viewing data to deliver targeted advertising at scale.
Irvine, California
B · Infrastructure & Data(2)
Madhive
AdTech - Programmatic Television Advertising
Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...
OneView
AdTech - Programmatic TV Advertising
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. Thi...
C · Marketing Technology(4)
P
Paramount+
SubsidiaryConnected TV/OTT Advertising
Paramount+ is a subscription streaming service from Paramount Global offering movies, TV shows, live sports, and news with integrated advertising options.
New York, New York
Roku
Streaming Media & Connected TV Advertising
Roku is a leading streaming platform provider that has transformed how consumers access digital entertainment content. The company operates a dual-revenue business model, combining hardware sales of streaming devices and smart TVs with a robust advertising and content distribution platform. Roku's operating system powers millions of connected TV devices worldwide, creating one of the largest streaming ecosystems in the market. The company's platform serves as an aggregator for streaming serv...
San Jose, California, United States, California
Sling TV
SubsidiaryStreaming TV / Video Advertising
Sling TV is a live streaming television service offering customizable channel packages without traditional cable contracts, operating as a subsidiary of DISH Network.
Englewood, Colorado
YouTube TV
SubsidiaryConnected TV (CTV) / Streaming Video
YouTube TV is a live TV streaming service offering 100+ channels, cloud DVR, and on-demand content as an alternative to traditional cable television.
San Bruno, California
D · Extended Ecosystem(4)
Apple TV
SubsidiaryConnected TV/Streaming Video
Apple's streaming video service and hardware platform offering original content, third-party subscriptions, and digital video purchases/rentals.
Cupertino, California
AT&T's Addressable Advertising
SubsidiaryAddressable TV & Connected TV Advertising
AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.
Dallas, Texas
LG
SubsidiaryConnected TV Advertising / Device-Based AdTech
LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.
Seoul, South Korea
MNTN
Connected TV (CTV) Advertising
MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.
New York, New York
Unranked(16)
C
Crackle
SubsidiaryVideo Advertising / Streaming Media
Free ad-supported streaming video service (AVOD) offering movies and TV shows with integrated advertising technology.
Culver City, California
H
Harmonic
Video Infrastructure and Ad Insertion
Harmonic is a video delivery infrastructure company providing software and hardware solutions for cable operators, satellite, telco, and media companies to deliver broadcast and OTT video services.
San Jose, California
H
Hulu Ads
SubsidiaryConnected TV/OTT Advertising
Hulu's advertising platform that enables brands to reach streaming audiences through premium video advertising across Hulu's on-demand and live TV services.
Santa Monica, California
H
Hulu Advertising
SubsidiaryConnected TV/Streaming Video Advertising
Hulu's advertising division offering premium video advertising solutions across streaming content, including ad-supported tiers and live TV programming.
Santa Monica, California
M
Mediatailor
SubsidiaryVideo Ad Insertion / Streaming Infrastructure
AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service that enables video providers to deliver linear streaming channels and monetize content with server-side ad insertion.
Seattle, Washington
P
Paramount Plus Ads
SubsidiaryConnected TV/Streaming Video Advertising
The advertising sales division of Paramount+, offering premium video advertising opportunities across Paramount's streaming platform.
New York, New York
P
Peacock Ads
SubsidiaryStreaming/CTV Advertising
The advertising platform of NBCUniversal's Peacock streaming service, offering brands access to premium video content and streaming audiences.
New York, New York
Publica
CTV/OTT Advertising Technology
Publica (formerly known as Pubmatic CTV) is a CTV advertising infrastructure platform providing programmatic ad serving, yield management, and monetization solutions for streaming TV publishers. The platform supports both AVOD and FAST channel operators.
Redwood City, California
R
Roku Channel Ads
SubsidiaryConnected TV (CTV) Advertising
Roku's advertising platform enabling brands to run video ads across The Roku Channel and the broader Roku streaming ecosystem.
San Jose, California
S
Simplestream
Video Streaming Technology / Video AdTech
Simplestream is a video streaming technology provider specializing in live and on-demand video delivery solutions for broadcasters and media companies.
London, England
S
Strategus
Connected TV/OTT Advertising
Strategus is a Connected TV (CTV) and over-the-top (OTT) advertising platform that enables programmatic buying and advanced audience targeting for television advertising.
Columbus, Ohio
ThePlatform
AcquiredVideo Technology Platform
ThePlatform was a pioneering video publishing and monetization platform that powered online video delivery for major media companies before being acquired by Comcast.
Seattle, Washington
Tubi
AcquiredConnected TV (CTV) / Ad-Supported Video-On-Demand (AVOD)
Free ad-supported streaming television (FAST) service offering movies and TV shows, owned by Fox Corporation since 2020.
San Francisco, California
Verve Group
Mobile & CTV Programmatic Advertising
Berlin
VIZIO
AcquiredConnected TV (CTV) Advertising
Consumer electronics manufacturer that operates VIZIO Ads, a smart TV advertising platform leveraging automatic content recognition (ACR) data from millions of connected TVs.
Irvine, California
Y
Yospace
Video Advertising Technology / Server-Side Ad Insertion
Yospace is a leading provider of server-side ad insertion (SSAI) technology for live and on-demand video streaming across broadcast and OTT platforms.
Woking, England