LG

Leading global smart TV manufacturer with growing CTV advertising platform

LG Electronics is a multinational electronics company and one of the world's leading manufacturers of consumer electronics, home appliances, and mobile devices. Within the advertising technology ecosystem, LG operates LG Ad Solutions (formerly LG Ads), which leverages the company's extensive smart TV footprint to provide advertisers with access to connected TV (CTV) and over-the-top (OTT) advertising opportunities. LG Ad Solutions utilizes automatic content recognition (ACR) technology and first-party data from millions of LG smart TVs globally to offer targeted advertising, audience insights, and measurement capabilities. As a subsidiary of LG Corporation, LG Electronics has positioned its advertising division as a significant player in the rapidly growing CTV advertising market. The platform provides advertisers with access to premium inventory across LG's webOS-powered smart TVs and connected devices, offering both programmatic and direct advertising solutions. LG Ad Solutions competes in the device-based advertising space by combining hardware scale with sophisticated data analytics, enabling brands to reach cord-cutters and connected TV audiences with measurable, data-driven campaigns across multiple screens and platforms.