Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman

MIAMI — At the Possible conference, where every conversation eventually becomes about “attention” and someone is definitely trying to reinvent television before lunch, David Kostman, CEO of Teads, offered a simple reminder: your ad campaign now begins before anyone presses play. Kostman pointed to the growing importance of connected TV home screens, those few indecisive [...]

Last updated Oct 22, 2026 by the ATDb Editorial Team