Ventura OS
Smart TV OS / CTV Platform · part of The Trade Desk
Parent: The Trade DeskConnections: 1
Last updated Oct 24, 2026 by the ATDb Editorial Team
AI-drafted from public sources3 sources cited
At a glance
Ventura is a streaming TV operating system developed by The Trade Desk and announced on 20 November 2024. TTD built it to shorten the CTV ad supply chain and plans to deploy it through TV makers and other streaming distributors. Disney, Paramount, Tubi and Sonos voiced early support.
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