V
Ventura OS
Sourced & current · updated Jun 6, 2026Website
Ventura is The Trade Desk's smart TV operating system, announced November 20, 2024 with rollout in 2H 2025. Targets the $40B+ CTV ad market with TTD-controlled OS — competitor to Roku OS, Amazon Fire TV, Vizio SmartCast. Launch partners: Disney, Paramount, Tubi, Sonos.
Where they sit
CTV Platform
Ownership
Parent: The Trade Desk