Peacock Ads

Major streaming advertising platform backed by NBCUniversal's premium content and audience reach

Peacock Ads is the advertising platform for Peacock, NBCUniversal's streaming service that launched in 2020. As a subsidiary of NBCUniversal (owned by Comcast), Peacock Ads provides advertisers with access to premium streaming inventory across Peacock's ad-supported tiers, reaching audiences consuming both original content and NBCUniversal's extensive library of TV shows, movies, sports, and news. The platform leverages NBCUniversal's first-party data and Comcast's audience insights to offer targeted advertising solutions. Peacock Ads operates within the competitive streaming advertising landscape, competing with platforms like Hulu, Paramount+, and other ad-supported streaming services. The platform offers various ad formats including standard video ads, interactive ads, and branded content integrations. With access to premium live sports content including NFL, Premier League, and WWE, along with exclusive original programming, Peacock Ads provides advertisers with opportunities to reach engaged streaming audiences across connected TV and digital devices. The platform integrates with NBCUniversal's broader advertising ecosystem, including its One Platform unified ad platform, allowing advertisers to execute cross-platform campaigns that span linear TV, streaming, and digital properties. Peacock Ads benefits from NBCUniversal's relationships with major brands and agencies, positioning it as a significant player in the rapidly growing streaming advertising market.