NBCUniversal
NBCUniversal sells advertising across the NBC and Telemundo broadcast networks, Bravo and the Peacock streaming service, with live sports such as NFL Sunday Night Football and the NBA as anchor inventory.
Last updated Oct 22, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
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NBCUniversal sells advertising across the NBC and Telemundo broadcast networks, Bravo and the Peacock streaming service, with live sports such as NFL Sunday Night Football and the NBA as anchor inventory. In its 2025–26 upfront, which closed in July 2025, it reported broadcast ad commitments up nearly 15% year over year and Peacock commitments up more than 20%, with Peacock about a third of the total. In January 2022 it announced NBCUnified, a first-party identity and data platform built around the NBCU ID. On January 2, 2026, Comcast completed the spin-off of most of NBCUniversal's cable networks (CNBC, MS NOW, USA Network, Golf Channel, E!, Syfy and Oxygen) into Versant, a separate public company. On June 29, 2026, Comcast announced a plan to spin off NBCUniversal together with Sky as a separate, tax-free public company, expected to take about a year and subject to regulatory approval. Source 1: tvtechnology.com Source 2: mediaite.com Source 3: sportsvideo.org Source 4: thewrap.com Source 5: mediapost.com Source 6: advanced-television.com Source 7: martech.org Source 8: adexchanger.com Source 9: beet.tv Source 10: thedesk.net Source 11: thewrap.com Source 12: sportcal.com Source 13: irishtimes.com