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Brief
T

Telemundo

Telemundo provides advertisers unparalleled access to the fast-growing U.S. Hispanic market through premium Spanish-language content across linear TV, streaming (Peacock), and marquee live sports events including the FIFA World Cup and Olympics.

Hialeah, Florida, United StatesFounded 1954Parent: NBCUniversal

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 21, 2026

Industry
Broadcast & Streaming Media / Hispanic Advertising
Business Model
Media Network / Advertising
Target Market
Enterprise
Employee Count
5001-10000
Revenue Range
$1B-$3B
Parent Company
NBCUniversal
API Available
Limited
Local AdvertisingVideo Advertising Platform
Market Position

Second-largest Spanish-language broadcast network in the U.S., competing closely with Univision for the #1 spot among U.S. Hispanic audiences, with strong live sports rights including FIFA World Cup 2026 and Olympics Spanish-language coverage.

Overview

Telemundo is a leading Spanish-language media company owned by NBCUniversal Telemundo Enterprises, a division of Comcast's NBCUniversal. Acquired by NBC in 2001 for approximately $1.98 billion, Telemundo operates as a broadcast television network reaching over 94% of U.S. Hispanic TV households through owned-and-operated stations and affiliate partners. The network produces and distributes telenovelas, news, sports, and entertainment programming, competing directly with Univision for dominance in the U.S. Hispanic media market.

Products & Features

Telemundo Linear Network

Flagship Spanish-language broadcast network reaching 94%+ of U.S. Hispanic TV households via OTA, cable, and satellite.

Telemundo Streaming (Peacock)

Spanish-language content available on NBCUniversal's Peacock streaming platform, expanding digital reach to cord-cutters.

TelemundoNow

Free streaming app providing live and on-demand access to Telemundo programming for authenticated pay-TV subscribers.

Telemundo Deportes

Sports division holding Spanish-language rights to FIFA World Cup, Olympics, NFL, boxing, and other major properties.

NBCUniversal One Platform

Unified advertising platform enabling cross-portfolio buys across NBC, Telemundo, Peacock, and digital properties with advanced audience targeting.

Telemundo Internacional

International content distribution arm syndicating Telemundo programming to 100+ countries worldwide.

Noticias Telemundo

Spanish-language news division producing national and local news content across broadcast and digital platforms.

Key Features
Spanish-language FIFA World Cup 2026 broadcast rightsSpanish-language Olympics broadcast rights94%+ U.S. Hispanic household reachCross-platform advertising via NBCUniversal One PlatformPremium telenovela and original content productionAdvanced audience targeting for U.S. Hispanic demographicsOwned-and-operated stations in top Hispanic DMAsIntegration with Peacock for streaming inventory
Use Cases
Reaching U.S. Hispanic consumers at scale for CPG brand campaignsLive sports sponsorships targeting bilingual and Spanish-dominant audiencesPolitical advertising targeting Hispanic voter demographicsAutomotive advertising to U.S. Hispanic car buyersRetail and e-commerce campaigns during tentpole events like World CupCross-platform campaigns combining linear TV with Peacock streaming inventoryLocal market advertising in top Hispanic DMAs via owned stations
Customer Segments
National brand advertisers targeting U.S. HispanicsPolitical campaigns and advocacy groupsLocal and regional advertisers in Hispanic-majority marketsSports marketers and sponsorsMedia agencies managing multicultural advertising budgetsDirect response advertisers
Corporate history
  • 1954Founded
Connections

Explore further

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