MSNBC

One of the top three cable news networks in the U.S., operating as a premium advertising environment within NBCUniversal's cross-platform media portfolio

MSNBC is a cable television network and digital media brand launched in 1996 as a joint venture between Microsoft and NBC, though Microsoft divested its stake in 2012, leaving NBCUniversal as the sole owner. The network focuses on news, political commentary, and opinion programming, positioning itself as a center-left news outlet and one of the most-watched cable news networks in the United States alongside CNN and Fox News. From an advertising perspective, MSNBC operates as a major premium media destination offering advertisers access to a highly engaged, politically aware audience across linear TV, streaming, and digital platforms. As part of NBCUniversal's broader media portfolio, MSNBC benefits from NBCUniversal's advanced advertising capabilities including One Platform, which enables cross-screen audience targeting, programmatic buying, and data-driven ad solutions across NBC, MSNBC, CNBC, and other NBCUniversal properties. In the AdTech ecosystem, MSNBC's significance lies in its role as a premium inventory source within NBCUniversal's unified advertising stack. Advertisers can reach MSNBC audiences through direct buys, programmatic channels, and NBCUniversal's Peacock streaming platform. The network's strong brand identity and loyal viewership make it a valuable environment for brand-safe, contextually relevant advertising, particularly for brands targeting politically engaged, educated, and affluent consumers.

• 1996Founded