Samsung TV Plus

Leading device manufacturer-owned FAST service with global reach

Samsung TV Plus is a free ad-supported streaming television (FAST) service operated by Samsung Electronics. Launched in 2015, the platform provides viewers with access to over 250 live channels and thousands of on-demand titles across news, sports, entertainment, and lifestyle content without requiring a subscription or additional hardware beyond compatible Samsung devices. The service is pre-installed on Samsung Smart TVs and is also available on select Samsung mobile devices and the web. As part of Samsung's broader media and advertising ecosystem, Samsung TV Plus serves as a significant player in the rapidly growing FAST channel market, competing with platforms like Pluto TV, Tubi, and Roku Channel. The service generates revenue through advertising, leveraging Samsung Ads' technology platform to deliver targeted advertising to viewers. Samsung TV Plus has expanded its reach globally, operating in over 30 countries across North America, Europe, Latin America, and Asia-Pacific regions. The platform represents Samsung's strategic move into content distribution and advertising technology, capitalizing on its massive installed base of smart TVs to create a direct-to-consumer advertising channel. By controlling both the hardware and content delivery platform, Samsung can offer advertisers unique targeting capabilities and first-party data insights, making it an increasingly important player in the connected TV (CTV) advertising ecosystem.