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Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Consumer Electronics & AdTechBig Techsamsung.com

Samsung Electronics Co., Ltd. is a manufacturer and seller of electronics and computer peripherals that operates across three core business divisions: Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
1969
HQ
Suwon, Gyeonggi-do, South Korea
Connections
16

AI-drafted from public sources5 sources cited

At a glance

Employees
10001+
Revenue
$200B+
Stock
005930.KS
11integrations1competitors3corporate family
Data Management PlatformVerification & Measurement

About

One of the world's largest consumer electronics and semiconductor manufacturers, with a growing internal AdTech capability supporting advertising platform optimization.

Samsung Electronics Co., Ltd. is a manufacturer and seller of electronics and computer peripherals that operates across three core business divisions: Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions. The company fields a dedicated AdTech Platform team, where machine learning engineers develop advertising platform capabilities using state-of-the-art algorithms. The team works with major adtech platforms and tools such as Google AdWords and Facebook Ads, with a focus on optimizing and improving ad targeting and performance. Beyond advertising, Samsung continues to invest in future technologies including 5G/6G, AI, and robotics to solidify its leadership in the broader tech industry. Source 1: jobzmall.com — Machine Learning Engineer, Platform (AdTech) Source 2: samsung.com — Heritage | Brand Identity | About Us

Business model

Manufacturer/Retailer

Target market

Enterprise, SMB, Consumer

What they offer

  • Galaxy Smartphones & Tablets

    Flagship and mid-range mobile devices running Android, including the Galaxy S, A, and Z series.

  • QLED & Neo QLED TVs

    Premium consumer televisions featuring Samsung's proprietary display and smart TV technology.

  • Semiconductor & Memory Solutions

    DRAM, NAND flash, and logic chips supplied to enterprise and consumer markets globally.

  • Home Appliances

    Refrigerators, washing machines, air conditioners, and other connected home appliances.

  • AdTech Platform

    Internal advertising platform leveraging machine learning to optimize ad targeting and performance across platforms such as Google AdWords and Facebook Ads.

  • Samsung Ads

    Advertising solutions leveraging Samsung's smart TV and device ecosystem to deliver targeted advertising to consumers.

Key features

Vertically integrated hardware and semiconductor manufacturingInternal AdTech Platform team using machine learning for ad optimizationIntegration with major ad platforms including Google AdWords and Facebook AdsGlobal smart TV ecosystem enabling first-party audience data for advertising5G/6G, AI, and robotics R&D investment

Use cases

Targeted advertising via Samsung smart TV and connected device ecosystemAd performance optimization using machine learning on major ad platformsEnterprise mobility and device management solutionsSemiconductor supply for consumer electronics and data center marketsConnected home and IoT device ecosystems

Customer segments

ConsumersEnterprise and B2B clientsAdvertisers and marketersTelecom operatorsSemiconductor and component buyers

Tech & specs

Technology stack

Machine learning and AI (AdTech Platform)Google AdWords integrationFacebook Ads integrationTizen OS (Smart TVs)Android (Mobile)5G/6G network technologyDRAM and NAND semiconductor technology

Security & compliance

GDPRCCPASamsung Knox security platform

Deployment

CloudOn-premiseHybrid

API

Yes

Explore further

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