LG Electronics
LG Electronics provides world-class consumer electronics while leveraging its massive smart TV installed base to power a premium CTV advertising ecosystem through LG Ad Solutions and webOS.
Last updated May 11, 2026 by ATDb automated enrichment
- Industry
- Consumer Electronics / Connected TV Advertising
- Business Model
- Conglomerate (Hardware Manufacturing + Platform/AdTech)
- Target Market
- Enterprise
- Employee Count
- 10001+
- Revenue Range
- $60B+
- Stock Symbol
- 066570.KS
- API Available
- Limited
#2 global TV manufacturer with a dominant smart TV platform (webOS) and a growing CTV advertising business via LG Ad Solutions
LG Electronics is a South Korean multinational consumer electronics and home appliance conglomerate headquartered in Seoul. Founded in 1958 (as GoldStar), it is one of the world's largest electronics manufacturers, producing televisions, home appliances, mobile devices, and B2B solutions. LG holds the #2 position globally in TV market share, with an installed base exceeding 120 million smart TVs worldwide running its webOS operating system. In the AdTech ecosystem, LG Electronics is significant primarily as the parent company of LG Ad Solutions, its dedicated advertising technology arm. LG Ad Solutions was substantially formed and accelerated through the 2021 acquisition of Alphonso, a TV data and analytics company. This move positioned LG as a major player in the Connected TV (CTV) and Advanced TV advertising space, enabling advertisers to reach audiences across LG's massive global smart TV footprint using ACR (Automatic Content Recognition) data. LG Electronics trades on the Korea Stock Exchange (KRX) and generates revenues exceeding $60 billion annually across its diversified business units including Home Entertainment, Home Appliance & Air Solution, Vehicle Component Solutions, and Business Solutions. Its webOS platform, originally acquired from HP in 2013, has become a key strategic asset enabling both a smart TV ecosystem and a growing advertising and content monetization business.
webOS Smart TV Platform
LG's proprietary smart TV operating system powering 120M+ devices globally, enabling content discovery, streaming apps, and advertising inventory.
LG Ad Solutions
LG's AdTech subsidiary offering CTV and cross-screen advertising solutions powered by ACR data from LG smart TVs.
LG Channels
LG's free ad-supported streaming TV (FAST) service available on webOS devices, providing premium ad inventory.
OLED & QNED TVs
Premium television hardware product lines that drive smart TV ecosystem growth and audience scale.
LG ThinQ
AI-powered smart home platform connecting LG appliances and devices, with potential data and audience insights applications.
webOS for Signage
B2B digital signage platform based on webOS, extending LG's display ecosystem into commercial advertising environments.
- 1958Founded